Time coordinates change strategy - different strategies in different competition

As companies all have their specific strategies in order to develop companies. Companies always make various decisions that is the most appropriate industries. This paper discusses about how decision and are impacted by status current stage of During analyzation, AAA Framework, Porters’ Five Forces SWOT Analysis used. The research three Popmart, Lululemon Pepsi has resulted demonstrating importance diversify company strategy different stages. like Popmart entrants a market which need more customers attractors building brand fame. But for already been incumbents Pepsi, attention should be payed maintain fame, with developing potential customer groups ignored previous strategy. Although disparate stages means needs strategy, insure fame goal.